“Every woman deserves the opportunity to experience the gift of motherhood.”
This simple statement is more than a tagline for Project Life. It’s the reason the Toronto-based company exists. Born from a deeply personal struggle, Project Life has become a beacon for women and couples who feel left behind by conventional fertility care. At its heart is a 40-year legacy of Traditional Chinese Medicine (TCM) and a family mission to restore hope—one herbal cup at a time.
From Personal Struggle to Public Mission
In 2022, Dr. Yun Ye and his daughter Selina launched Project Life in Toronto after Selina faced her own fertility challenges. Her journey through frustration, failure, and ultimately success using her father’s TCM formulations was the spark that lit a larger fire. Dr. Ye, already a seasoned practitioner with decades of experience in treating infertility, had quietly helped thousands conceive in his private clinic. Together, the father-daughter team decided to scale that work into a global offering—something that could help others find hope beyond IVF.
What began as a family solution has now become a movement. Thousands of women have taken the company’s proprietary 50-question quiz, used to uncover root causes behind hormonal imbalances, irregular cycles, and unexplained infertility. The quiz doesn’t just inform—it personalizes. Based on their responses, clients receive a tailored herbal formula derived from Dr. Ye’s clinical protocols, many refined over decades.
How it works
Just 2 cups a day
A Philosophy That Challenges the Status Quo
Project Life doesn’t pitch itself as an alternative to Western medicine—it presents itself as a complement, or sometimes a lifeline, when traditional paths fail. Their clients often arrive after multiple rounds of IVF or IUI, diagnosed with low AMH, PCOS, premature ovarian failure, or simply told there are no more options.
“People come to us when they’ve run out of hope,” Selina explains. “What they find is a plan that sees them as a whole person, not just a set of lab numbers.”
The guiding philosophy is body-led healing. Unlike many fertility treatments that focus on controlling ovulation or manipulating hormones, Project Life’s approach aims to restore the body’s natural balance. The results speak for themselves: thousands of successful pregnancies and a self-reported success rate of over 75%.
What Makes It Different?
It’s not just the herbal formulations—though those are precise, potent, and drawn from medicinal-grade ingredients like Goji Berry, Angelica Sinensis, and Rehmannia Glutinosa. It’s the process. Each client starts with the quiz, receives personalized support, and follows a protocol that evolves with their body’s response.
Dr. Ye also built an internal clinical outcomes database, tracking patterns and refining approaches based on real-world results. It’s one of the few fertility-focused TCM companies doing this kind of outcomes-based research.
Clients frequently report early improvements: better sleep, more regular menstrual cycles, improved mood, and increased cervical mucus. But the most telling feedback comes months later, when they send baby photos, thank-you cards, and heartfelt notes like:
“We were told donor eggs were our only option. After three months on Dr. Ye’s tea, I conceived naturally. Our daughter is now one.”
“I had six failed IVF cycles. After Project Life, I’m five months pregnant—and this time, it’s real.”
Men and the Missing Half of the Equation
While much of the fertility conversation centers on women, Project Life hasn’t ignored male fertility. Dr. Ye has created formulations to support sperm quality and hormone balance in men, addressing factors like morphology, motility, and DNA fragmentation. In some cases, men saw sperm morphology jump from 1% to 8% in under 90 days—a game-changer in couples previously told they had no path forward.
Rooted in Tradition, Designed for Now
Dr. Ye’s credentials are as solid as his herbs. A graduate of Jiangxi University of Traditional Chinese Medicine in China, he began his career in hospital medicine before emigrating to Canada in 1990. In his Toronto clinic, he began to notice a pattern: patients who seemed healthy on paper were struggling with infertility. That observation changed the course of his career.
Today, Project Life represents a fusion of old and new. Ancient TCM wisdom, sharpened by modern diagnostic insight. One-on-one care, powered by scalable digital tools. A quiet clinic in Toronto, expanded into a global online platform.
A New Fertility Narrative
The fertility industry has long been dominated by clinics, hormones, and aggressive interventions. Project Life offers something different: a slower, more holistic path that starts with understanding the body’s imbalances and restoring its natural rhythm.
At the core of it all is a simple belief: fertility is not just about getting pregnant. It’s about restoring health, reclaiming control, and finding hope—even after years of disappointment.
And for thousands of women, that hope now comes steeped in herbs, one cup at a time.
FAQ About Project Life
What inspired the creation of Project Life?
Project Life began after a personal experience. Dr. Yun Ye’s daughter struggled with infertility, and after trying several options, she was able to conceive using her father’s Traditional Chinese Medicine (TCM) formulations. That success led them to create a system that could help others do the same—outside of a clinical setting and at scale.
How does the Project Life quiz actually work?
The 50-question quiz helps identify the root causes behind fertility challenges. It covers physical symptoms, emotional well-being, cycle patterns, and health history. Based on the answers, the system matches each person to a custom herbal formula designed from Dr. Ye’s decades of casework. No two blends are the same.
What kinds of fertility issues can Project Life help with?
Project Life supports a wide range of challenges, including:
- Low AMH and diminished ovarian reserve
- PCOS
- Irregular or absent periods
- Repeated IVF/IUI failures
- Premature ovarian failure
- Unexplained infertility
- Hormonal imbalances
- Male fertility issues like low sperm count or poor morphology
Is it only for women?
No. Project Life offers targeted men’s formulations as well. These herbs aim to improve sperm health—morphology, motility, and count—while also supporting hormone balance and overall vitality.
What benefits can clients expect early on?
Within the first 10 days, many people report:
- Better sleep
- Increased energy
- Reduced mood swings
- More regular digestion
By the first month:
- Improved menstrual cycles
- Increased cervical mucus
- Reduced PMS symptoms
And by the third month:
- Balanced hormones
- Improved egg or sperm quality
- Healthier uterine lining
- A higher chance of natural conception
Can I take Project Life while doing IVF or IUI?
Yes. Many clients use the herbal protocols alongside assisted reproductive treatments. The goal is to prepare the body—improving uterine lining, hormone levels, and egg quality—so IVF or IUI has a better chance of working. The Project Life team recommends speaking with your fertility doctor before starting any new supplements.
How is this different from other natural fertility products?
Most supplements on the market are one-size-fits-all. Project Life uses a personalized approach, rooted in 3,000 years of Traditional Chinese Medicine and backed by 40 years of clinical practice. Each formula is tailored, and the results are tracked through an internal outcomes database. It’s both traditional and data-driven.
What if I’ve been told I need donor eggs?
Many Project Life clients come after hearing that donor eggs are their only option. Several have gone on to conceive naturally using the herbs. While there are no guarantees, the program aims to optimize what the body is still capable of—often with surprising results.
How long should someone expect to take the formula?
Most clients are advised to commit to three months. Some see results faster. Others may take longer depending on their health and fertility history. The herbs work gradually, restoring balance and function over time.
Is there clinical research behind this?
Yes. While the formulas are based on Dr. Ye’s protocols, Traditional Chinese Medicine is supported by peer-reviewed studies on herbal treatment for fertility. Several clients have seen improvements in test results—including hormone levels and sperm quality—that surprised their Western doctors.
